Stuck in a Cycle of Guesswork and Underpricing?
It’s exhausting. You’re spending hours perfecting your services, pouring energy into clients who don’t see the full picture and then discounting your rates to ‘close the deal.’ You know your work deserves more, but every time you think about raising prices, the second-guessing starts. You wonder if clients will push back, if you’ll lose them altogether, or if you’re really worth what you want to charge.
Feeling Like You’re Always Justifying Your Prices?
Maybe you've tried explaining the impact of your work, but clients don’t seem to understand. You’re caught in a loop of proving your worth, only to feel undervalued and drained. Instead of attracting the clients who respect what you bring to the table, you’re stuck negotiating with those who want more for less.
Overbooked, Underpaid, and Over It?
If you’re juggling back-to-back projects and still barely meeting your revenue goals, it’s not because you need more clients. It’s because your pricing isn’t aligned with the true value of what you deliver. Imagine finally stepping out of the churn of low-paying clients, with a clear, confident pricing strategy that brings the right clients to your door.
Meet your guide to purposeful pricing
Hi! I'm Mackenzie Graham-Fehr
I know what it’s like to feel frustrated by pricing. For years, I struggled with rates that didn’t reflect my work, always feeling like I had to “prove” my value. Now, I’m dedicated to helping service providers like you step into a pricing strategy that does justice to their expertise.
I’ve supported countless clients in transforming their businesses. And here’s what I want for you: a pricing strategy that reflects your worth, attracts the right clients, and lets you grow with confidence.
I’m here to support your growth, every step of the way.
ABOUT ME
Start Building Your Pricing Confidence With These Freebies
Value Communication Cheat Sheet
Powerful phrases and strategies for communicating your value to clients. Use this guide to start explaining your prices in a way that makes sense to them.
Yes! I'm Ready To Communicate My Worth With Confidence
Objection-Handling Scripts
Common price objections can feel intimidating. These pre-written responses let you address them with confidence and help clients feel reassured about their investment.
It's Time For Me To Say Goodbye to Pricing Pushbacks
Rate Increase Email Templates
When it’s time to raise your rates, don’t lose sleep over it. These professionally crafted templates make it simple to announce price increases to existing clients while maintaining positive relationships.
I'm In. Let's Raise My Rates Seamlessly
Let’s Redefine How You Price. The VALUE Method
The VALUE Method is a complete framework designed to shift you from pricing by deliverables or hourly rates to pricing by impact. This isn’t about working more hours or convincing clients why you’re “worth it.” Instead, it’s about positioning your work as the transformative investment it truly is.
Here’s how the VALUE Method guides you to take control:
Identify Hidden Value
From immediate results to long-term impacts, we’ll map out every dimension of the value you create. This is your blueprint for showcasing what clients are truly investing in.
Anchor Your Pricing in Purpose
Forget arbitrary numbers. With the VALUE Method, your pricing is designed to honour the unique impact of your work, every time.
Communicate with Unshakable Confidence
I’ll show you how to talk about your prices in a way that resonates deeply with clients, making them feel excited and aligned with their investment.
My ValueMap with Mackenzie was a game-changer! We revamped my pricing strategy, and I left with a clear plan to confidently raise my rates. Mackenzie’s insight and actionable advice were exactly what I needed to take my business to the next level.
Sarah
Owner, Moderna Web Studios
It’s Time to Break Free
Stop second-guessing, undercharging, and overworking. It's time for you to dive into your pricing challenges and map out a clear strategy that reflects your expertise, attracts your ideal clients, and sets you up for sustainable growth.
I'm Ready To Build My Pricing Strategy
I didn’t know what to expect from the ValueMap, but Mackenzie exceeded all my expectations. She quickly identified where I was struggling with explaining the value I provide to my clients and gave me talking points to help me communicate confidently. I recently raised my rates and it didn't feel scary to have those conversations.
Emily
Owner, Creative Edge
Stop Guessing. Start Growing.
Still wondering about where to start when pricing your services? Don't fret. I've got you covered.
Discover your pricing sweet spot in minutes with my free value-adjusted pricing calculator. This is designed to give you both your base hourly rate and your value-adjusted rate.
If your ready to see real change in your pricing, try out the calculator today.
