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I’ve bombed so many pitches I could write a comedy special about freelance fails. Seriously. There was this one time I spent weeks crafting what I thought was the perfect proposal, and the client ghosted me harder than a bad Tinder date.
Brutal? Yep. But that’s the online service world for you.
Here’s the thing nobody tells you: Being good at what you do is maybe 20% of the battle. The other 80%? Figuring out how to make people actually notice you without feeling like you’re that desperate person at the networking event who won’t stop talking.
I learned this the hard way. Years of watching more mediocre professionals land killer clients while I was sitting in my home office, wondering what magical secret I was missing.
Spoiler alert: There’s no magic. Just strategy.
Look, you’re not “just another” anything. But if your marketing sounds like everyone else’s? You might as well be.
1. Ditch the Generic Escript
Example: Don’t say “I’m a marketing consultant”. Say “I help overwhelmed founders stop burning cash on marketing that doesn’t work”
2. Get Hyper-Specific
3. Tell Your Origin Story
Pricing isn’t about what you think you’re worth. It’s about the value you deliver. And most people dramatically undervalue themselves.
1. Stop Hourly Rates. Seriously.
2. Choose a Pricing Strategy That Doesn’t Make You Cringe
Create Packages:
Tiered Offerings That Solve Different Levels of Problems
Go Custom for Custom Needs:
Tailored Solutions Deserve Tailored Pricing
Break It Into Two Steps: Strategy Then Implementation
First, Diagnose. Then, Treat.
Retainers Are Your Friends
For When Ongoing Support Makes Sense
Value-Based Pricing All the Way
Requires confidence and a solid case for ROI, but totally worth it.
3. Confidence is Your Best Pricing Tool
Promotion isn’t about screaming the loudest. It’s about being strategically visible.
Promotion Tactics That Actually Work:
1. Content That Doesn’t Suck
2. Build Real Relationships
3. Show, Don’t Just Tell
Will this solve all your problems? Nope.
But it’s a hell of a lot better than what most people are doing. And the beautiful part? Most of your competition is too lazy to do this work.
Your move.
*Mic drop*